When I have new magazines I rip out the advertisements and fragrances. And I wipe the fragrances on my couch cushions and pillows. Odd and slightly campy I know. I can't help it, I love my things to smell good. And these are free and subtle and nice smelling (my nose can't do glade plug-ins).
(Now you'll never be able to see a fragrance page and not think of me. You're welcome.)